Block of metal and glass

Me quedo con este párrafo, para los que creen que el iPad u otro fierro sin cerebro salvará al periodismo:

The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.

Está tomado de este artículo de The Economist del pasado 10 de junio.