viernes, 13 de abril de 2018

World Press Photo 2018


La foto de la crisis en Venezuela, de Ronaldo Schemidt (AFP), que ganó el premio a la Foto del Año de la World Press Photo. Aquí todas las fotos ganadoras. Abajo los nominados.

Toby Melville (UK) Atentado en el puente del Big Ben.

Adam Ferguson (Australia) Chica bomba de Boko Haram

Ivor Prickett (Irlanda) La batalla por Mosul

Ivor Prickett (Irlanda) La batalla por Mosul

Patrick Brown (Australia) La crisis Rohingya

jueves, 5 de abril de 2018

Las noticias no son películas

Les paso la conversación por correo electrónico entre el GEN y Mark Little, de NevaLabs, tal como aparece en el blog del GEN (Global Editors Network).
Mark Little: No, we are not building a Netflix for News

The ‘Netflix for news’ analogy is often thrown around whenever there’s a new product that aims to shake up the way news is distributed. This has also been the case for Mark Little and Áine Kerr’s next venture, NevaLabs, so we wanted to find out what’s behind the gimmick. 
NevaLabs is a team of journalists, developers, and designers currently developing a personal assistant tool that aims to change the news reader experience from mindless scrolling into a daily routine. The final product will be controlled through an app, but delivered through multiple devices and platforms. User testing of the personal assistant prototype is currently underway. ‘We are ready for our assumptions to be challenged and our product to evolve’, said Little. 
In a conversation with the Global Editors Network, Mark Little, co-founder of NevaLabs, shrugs off the Netflix comparison and says he looks towards mindfulness apps for inspiration instead. He also gave us some insight about how his new media venture will handle user data, on what basis success will be measured, and why he won’t be trying to get people hooked on the service.
Mark Little and Áine Kerr
Food for thought from Little(compiled from an email exchange between Little and the Global Editors Network. Edited for clarity and brevity) 
Keeping it simple
We’re determined to build a radically improved user experience of news and information. A guiding operational principle for our developers and designers is therefore to make the right things easy. 
We’ve learned the value of bundling optimisation features together in user-friendly filters designed around time of day or state of mind. Artificial intelligence does a lot of the heavy lifting in simplifying the hierarchy of choices to be made by the user. 
Mindfulness apps and Instagram 
There are two analogies to keep in mind. First, the photography analogy, where mobile users now exercise creative control through amazing filters without ever getting bogged down in the technical complexity of the multiple enhancements that make them work.
Second, the rising popularity of health, fitness, and mindfulness apps that deliver a positive emotional charge around purpose-driven behaviour. That sense of agency over better outcomes is in the DNA of the products we’re developing.
 
Humans and machines 
Unlike the last generation of tech platform, we are putting the machine firmly in the service of the user. It’s not enough that the machine learns from the content the user clicks on, we want the machine to also give the ability to drill down into topics that match the user’s identity. 
As well as understanding the topics users want to proactively pursue, the machine should align to the daily habits of the user. It should offer audio and not video if the user is driving to work. How much time do they have on that commute? How does their mood differ on the journey home? 
We think of this as ‘purpose-driven personalisation’, a uniquely virtuous feedback loop between the human and the machine that helps the users identify and correct any imbalances or unintended biases. 
We are also experimenting with measures of geographic and gender diversity in a user’s feed, and would eventually like to build a recommender system to correct imbalances. 
News is not music. Or movies. 
We’ve grown increasingly wary of the Netflix or Spotify for News analogy. The data does suggest that news seekers — particularly younger users — are now more likely to pay for news because they have been conditioned to pay for music and movies. I also see evidence of a growing demand for access to multiple sources in personalised ‘playlists’ and I am inspired by the collaborative filtering that powers Spotify. 
But news is not music or movies. It doesn’t have the same shelf life. It plays a very different role in the lives of individuals and their society. News should not be unbundled from the authority of its original source. People want limits on the time they spend on news, not endless bingeing. 
So, no, NevaLabs is not building a Netflix for News. 
Re-imagining the public square 
Our system is designed to spot outlier topics and entities, helping users drill down into aspects of a story that are not immediately evident. Also, one of the most exciting discoveries we’ve made is the potential network effect of our system. We have come to see that we are creating a community of personal curators who are building highly curated reading lists and purposeful news habits that will be shared with other users in the network. This re-imagining of the ‘public square’ offers tremendous scope for serendipity, both in accidental discovery of new ideas, but also in collaborative filtering, which exposes users to different perspectives from similar people. 
How NevaLabs will change the news reader experience
Detached from advertising and social distribution 
One of the most liberating things about detaching news from advertising and social distribution is that we only care about data that is absolutely aligned with the user’s intentions. We’re completely in their service. We have no incentive to harvest, identify or store data that is not absolutely useful to the user. To back up best intentions, we’re actively seeking technology partners who can help store user data in personal silos the user can control rather than vast corporate databases. 
Emotion and misinformation 
We want to be the first media startup to build the concept of ‘trust metrics’ into our DNA. To begin, we want to provide clarity around the provenance of sources and content in the user’s feed. We want to alert users to content which has been contested by fact-checking networks (and show the substance of the challenge), and to monitor social signals which indicate manipulation or misinformation, such as extreme emotion. 
The strength of this approach is that it allows user to make informed decisions about the ongoing reliability of sources and adjust their preferences to reflect that. It also echoes the reality that not all contested content is untrue; sometimes fact-checks confirm the content. Our goal is always to put the user in conscious control of any outcome. 
We will likely base this feature on an open API developed by a technology partner. We’ve been experimenting with the claim review process which Google developed (and until recently had been testing publicly) and we’re excited by the evolving work of the Credibility Coalition and other open-source groups like First Draft News and the Trust Project. 
Main metric of success: Time well spent 
Non-profit innovation is necessary but not sufficient if we’re to rebuild the foundation of journalism in a digital age. We need a constellation of startups delivering constant, sustainable innovation in excellent user experience of news and information. The goal is something I like to call an ‘economy of trust’ for journalism. 
We are inspired by research that shows the apps people are happiest with are those they spend small amounts of quality time with, like health, fitness, and mindfulness apps.
At NevaLabs, the metric of the system we are building is time well spent: how much value can we deliver in the least amount of time. Our business model means we have no interest in keeping the user addicted to our platform.
 
Thanks Mark!

viernes, 23 de marzo de 2018

Lo que no se puede es mentir


Lo sabe cualquier gerente de asuntos corporativos: si tiene que mentir, algún día se volverá todo en contra, porque la mentira tiene las patas cortas y porque es imposible un discurso coherente basado en fasledades.

domingo, 18 de marzo de 2018

La Gaceta Play




La Gaceta de Tucumán anuncia hoy el lanzamiento de La Gaceta Play, su canal de contenidos para televisión, ya sea por canales tradicionales o WebTV. Arriba el anuncio para TV, aquí la nota en la edición de hoy y abajo el video de presentación.


lunes, 5 de marzo de 2018

El periodismo es una de las bellas artes


Le paso esta entrevista a Jorge Fernández Díaz que apareció en la revista dominical de La Nación de Buenos Aires (5 al 11 de noviembre de 2017, pero confieso que la encontré esta semana en la sala de espera del dentista) Vale la pena, sobre todo cuando Loreley Gafoglio le pregunta por el periodismo y la literatura y Fernández Díaz lanza que el periodismo debería ser una de las bellas artes: 
¿Han convivido sin roces periodismo y literatura?

Se odiaron durante años. Me enamoré de dos minas antagónicas, que me exigían toda la energía ambas y me recriminaban lo que no les daba. Ese conflicto se fue cerrando con Mamá. Ahí descubro cómo conectarlas. Voy a dar una pequeña fórmula para mejorar el periodismo: si se parte de que no sólo el contenido es importante, sino que también lo son la belleza, la forma y la eficacia, creo que el periodismo se convierte en una de las bellas artes. Hoy, con la crisis digital, va en dirección opuesta. Pero yo siempre aspiré a que el periodismo sea una de las bellas artes. Lo he hecho como he podido, con mediocridad, con talento, pero siempre he querido eso. Sólo estoy tranquilo en periodismo cuando escribo una página que podría incluir en un libro así como está, sin que me avergüence después. Por eso me lleva diez horas escribir mi columna; pensarla, toda la semana.
Salvando la cuestión de las bellas artes (las artes plásticas), no es la primera vez que decimos en este blog que el periodismo es un arte y que las escuelas de periodismo deberían saberlo. Fernández Díaz se suma a los que sostenemos que la verdad y el arte no se oponen sino todo lo contrario. Las verdades más importantes quedarían sin decir si el periodismo fuera solo informar.

Hay otra pregunta y otra respuesta que me interesa resaltar:
¿Hacia dónde va la profesión?

Ya nadie le exige al periodismo excelencia en la narración y creo que todavía hay lectores que buscan eso. Se forman ejércitos de periodistas no acostumbrados a pensar por sí mismos. Creo que el papel va a sobrevivir unos diez años más, y que yo seré enterrado con él. Porque el papel me ha hecho feliz y ha hecho feliz a mis lectores, que vienen con el diario.

miércoles, 28 de febrero de 2018

Razones para pagar por periodismo


El video y la nota con los resultados del estudio están en el sitio del American Press Institute. 

Paths to Subscription: Why recent subscribers chose to pay for news

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research

Funding for the news industry is going through an epochal change, the implications of which cannot be overstated. In the future, virtually all signals suggest less of the revenue will come from advertising and more from consumers paying for news.

The move toward subscriptions will require measuring audiences differently, with analytics that measure deep engagement and not just page views. Publishers will need to segment audiences by their loyalty also and by their eventual likelihood to pay. Perhaps most significantly, the newsroom and business sides of news organizations will be aligned more than before. The move toward subscriptions places the newsroom—and quality content worth paying for—at the center of the business strategy.

To help understand this new landscape, the Media Insight Project, a collaboration of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, has conducted a series of studies over the last 18 months to understand what moves readers to subscribe.

This latest study may be the largest study ever undertaken of people who have recently subscribed to newspapers. It surveyed people who subscribed in the last three months to 90 local newspapers across the country. The survey of more than 4,100 recent newspaper subscribers captures their motives and mindsets at the time of the decision. The sample was large enough to see differences among large papers and small, reader preferences for digital consumption versus print, Democrats versus Republicans, and a host of other factors.

In this report, we identify nine distinct “paths to subscriptions”—the motives and conditions that together lead a person to subscribe. Some people are looking for coverage of a particular passion topic. Others have subscribed because of a change in their lifestyle. Some want coupons to save them money. Some discovered the paper through social media. Others want to support journalism as an institution. All are subscribers.

The findings reveal opportunities for publishers and also challenges: To understand the paths to subscription and help each reader along his or her journey, to deliver the types of value and engagement that each group desires, to tailor marketing tactics to each group, and to use this framework as a foundation for their own audience research.


Highlights: What motivates new subscribers

Among the study’s findings:
  • Quality and accuracy matter to nearly every subscriber group, especially after they subscribe. When asked for the most important reasons they use the newspaper, now that they subscribe, people are most likely to cite a publication’s accuracy (78 percent), its willingness to admit mistakes (69 percent), and its dealing fairly with all sides (68 percent) as most important. 
  • The findings offer an opportunity and also a warning for publishers. They suggest that cutting back on newsrooms now (as many publishers do to maintain profit margins against declining revenue) imperils any long-term subscription strategy. Publishers may have to accept a smaller, or in some cases no, margin of profit now to invest in the content quality that potential subscribers demand. 
  • Regardless of their underlying motivations, many subscribers are triggered by discounts at just the right time. Nearly half of all recent subscribers (45 percent) cited pricing promotions as the immediate trigger, more than double any other factor. 
  • Market size matters. There are some important differences between what drives people at small or medium-sized papers and metros (large and small). New subscribers to small papers are more likely than those at large metros to prefer print over digital (85 percent vs. 56 percent) and to subscribe after moving to town (23 percent vs. 13 percent). Subscribers to large metros are more likely than those at small papers to subscribe after noticing a lot of interesting articles (45 percent vs. 30 percent). 
  • Print and digital subscribers are different. Digital subscribers in this study tend to be younger, male, and more educated than print readers. Digital readers are more often attracted by good coverage of a particular topic than are print readers (38 percent vs. 25 percent), and by noticing especially useful or interesting content (47 percent vs. 36 percent). Half of digital subscribers are triggered to subscribe by hitting a paywall meter, and they are more likely than print readers to be motivated by a desire to support local journalism (38 percent vs. 29 percent).
Some factors that drive people to subscribe sit in the “background.” They are preconditions that will lead to subscribing eventually, elements such as the degree of interest in news, having noticed a lot of interesting articles, or being worried about the accuracy of other news sources in the community.

Other factors are specific “triggers” that cause someone to finally subscribe. These may or may not be directly related to the background factors. But for different subgroups, these different trigger factors can be far more or less important. For example, among print-focused subscribers, coupons triggered 26 percent, and among digital subscribers, a paywall meter triggered 47 percent.

When asked to volunteer in their own words why they decided to subscribe to a newspaper, the answers echoed the sense that a complex blend of factors are at play. The biggest factor that people mentioned in their own words was a desire to be connected to community.
Top reasons to subscribe in their own words
Combined, all these different findings suggest that publishers need to understand audiences at a much deeper level than they did when the model was maximizing the number of people who encountered the product in order to maximize advertising.

To conduct this survey, we partnered with 90 different newspapers across the country from 12 different newspaper companies. The publishers ranged from some of the largest newspaper chains in the country to smaller companies with a single paper. Each publisher provided contact information for all people who began subscribing to their papers between August 1 and October 31, 2017. All recent subscribers with a valid email address received an email invitation to complete the survey online, and 4,113 completed the survey between November 9 and December 13, 2017. We used the email addresses only for the purpose of this study, and we made sure to protect the confidentiality of all potential respondents.

This convenience sample includes many recent newspaper subscribers from various size papers across the country; however, the findings of the study might not apply to all subscribers or newspapers. The newspapers that participated in the study could be different in some ways from newspapers that did not, and people who completed the interview could be different in some ways than those who declined to respond.