jueves, 19 de agosto de 2010

Internet no ofrece lo más valioso

Quentin Hardy en Forbes:
News now is like a pyramid of increasing value. At bottom is raw data, like stock prices, and thanks to Google and others it is almost worthless. Just above that is regularly-released news, like company releases or product information. This has considerable value only if the product has a lot of fans, like Apple draws.

Above that is unique information, either “scoops” (increasingly less valuable, with the velocity of information) or authority (particularly useful when people need context, or when combined with a scoop, since that is a filtering agent.) Great insight, or an urgent question answered is more valuable still.

Even higher though is the thing the Internet cannot do: Provide human contact and real focus. […]