viernes, 23 de octubre de 2009

Los secretos del director del año

Advertising Age ha nombrado director del año a James Bennett, el baranda de The Atlantic. Él mismo cuenta su secreto:
Bennet decided to step back and get his staff to focus on why The Atlantic matters. He says the magazine's mission is, simply, "advancing provocative, original thinking on consequential issues, and doing it in the print magazine in the way that print best supports, doing it digitally in the way the web best supports, and also doing it in the live space with events. We clarified that mission, and we've been working ever since then with a fair amount of discipline about what we're trying to accomplish."

Tomamos nota. Sobre todo de lo de la disciplina.