lunes, 23 de marzo de 2009

Sulzberger Lo Leyó Antes En Paperpapers

Esta Casa se preguntó el día de la toma de posesión de Obama si tenía sentido seguir llamando diario (newspaper) a The New York Times. No, carece de sentido. Pues bien, Arthur Sulzberger Jr. [<] dijo ¡Exactamente Eso! el pasado día 12 en una conferencia en Stony Brook College. Un texto formidable. A veces como que ya se lo sabía uno. Pero encuéntreme un editor/dueño como ese. Extractos:

:: […] Whether delivered in print or online, in a blog or a video, quality journalism will always have immense social utility. As Bill Keller, our executive editor, noted […] journalistic organizations are “an institutional bulwark against powerful forces that would tame or silence us.”
:: […] One of the many reasons why such a solution is so elusive is that what works for The New York Times is not going to work for Newsday or The LA Times; what works for is not going to be a solution for Politico, Salon or Slate.
:: […] At a recent NYU Media Talk, the irrepressible David Carr remarked that: "News has always been the killer app."
:: […] At NYT Co, we state this journalistic value proposition or what we call our Core Purpose, just a bit more formally –what a surprise: To enhance society by creating, collecting and distributing high-quality news and information.
:: […] the biggest issue before all of us tonight and tomorrow: what do we need to do to earn enough revenue to maintain robust newsrooms and uphold the rights and privileges granted to us by our Constitution?
:: […] Engagement is the name of the game. Serious news sites must create a new, more organic, more personal relationship with its readers. […]
We need to be able to respond to our audiences’ demand for interactivity, community, multimedia, news and information on an increasingly wide range of topics.
We have to respond to their desire to do something with the content we make. Our readers want to share it, or blog it, or comment on it, or tweet it. They want to use our journalism as raw material for what they make. This can be a very good thing because it does enhance our audiences’ involvement with our sites, but it also takes us back to issues of authority and what is and is not “Real Journalism.”
And, we want them to feel that they are part of a vital, ongoing conversation and that there is something missing in their lives when they stay away for too long.
Our strategy must be rooted in the fundamental premise that we must be OF the Internet, not merely ON it, requiring all of us to move from publishing our content on the Web to becoming full Web publishers.
:: […] Most of our thinking revolves around the fact that we have almost uniquely achieved substantial scale throughout the world and have become part and parcel of the global discourse. This achievement has significant journalistic and financial ramifications and we do not want to take any steps that significantly reduces our presence on the Web. Other prominent news-gathering sites may be less interested in scale and that might give them the flexibility to pursue an even more aggressive paid content strategy. What we have learned over the last decade and half is that the Web has very few generally accepted rules for financial success, and they are inevitably overturned by the next digital cycle and next breakthrough algorithm.
>>>>> La conferencia completa, aquí.

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