lunes, 28 de diciembre de 2020

Lectores y paracaidistas

El Grupo Prisa –publisher de El País, Cadena SER, Cinco Días, As o Huffington Post– ha decidido que no renovará su contrato con el medidor de audiencias oficial, Comscore, porque la evolución del ecosistema publicitario y el manejo de la data propia han dejado obsoletos los medidores sectoriales utilizados por los mercados...

Lea esta interesante nota –subida ayer a– que descalifica y discrimina el ya viejo concepto de usuarios únicos en el que se basaba la medición de Comscore y que los llevaba a datos tan mentirosos como los del cuadro de arriba.

5 comentarios:

Im-Pulso dijo...

Commscore es un medidor de audiencias PRIVADO, "oficial" a palo seco es una calidad excesiva; en todo caso, es el "oficial de (+ el nombre de la entidad que lo ha contratado)"

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