martes, 24 de mayo de 2016

El Uber del periodismo


Lea la entrevista que le hace Caterina Visco de GEN (Global Editors Network) a Marten Blankesteijn, inventor, fundador, director y uno de los propietarios de Blendle, el periódico holandés que garantiza buen periodismo y solo cobra lo que te interesa. Ya desembarcó en Alemania y Estados Unidos y sigue creciendo. En la foto del team holandés Marten es el más cercano, el otro es Alexander Klöpping, tambien fundador, inventor y director de Blendle. Va lo que más me gustó:
Nobody wants to pay for news. But many people want to pay for great journalism: background pieces, analysis, columns, big interviews. The stuff that makes you smarter.
There are newspapers with over 100 articles per day. Especially for younger people that’s too much: it takes half an hour to even browse through all the pages. By understanding every user, you can give every person a personalised newspaper, website or newsletter. That way every reader will read more stories and spend more time with your brand, and hence stay a subscriber or become one. Of course we continue to surprise readers, because that’s an important aspect of newspapers: that you regularly read about something you didn’t know you were interested in.
Sin avisos y sin muro de pago. Buscan lo mejor, lo ponen a mano y cobran fácil. Más que el NetflixBlendle parece el Uber del periodismo.

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