lunes, 27 de junio de 2016

Ojo con los bloqueadores de publicidad (Digital News Report 2016)

Ya está en la calle el Digital News Report del Reuters Institute for the Study of Journalism (Oxford University). Lo puede bajar en PDF aquí mismo. No hace más que confirmar las tendencias, pero advierto notable crecimiento de los bloqueadores de publicidad:
Business problems for many publishers have worsened with the rise of ad-blocking, which is running at between 10% (Japan) and 38% (Poland) but higher amongst under-35s and people who use news the most. Only around 8% of smartphone users currently use an ad-blocker but around a third of respondents say they plan to install one on their mobile in the next year.

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