viernes, 20 de diciembre de 2013

Oiga más a su gente que a los consultores

Genial este párrafo de la entrada de Miguel Paz en Nieman Journalism Lab. Léala completa. Vale la pena.
Please, no more McKinsey: While newsgroups in Latin America tend to avoid investing in startups or small-scale projects that can be tested fast to see if they fly, they are usually very pleased to spend millions of dollars in McKinsey-type consultants who come in, shake a few hands, and roll out a template solution they’ve already sold to other big players in the region. The results, in most cases, are not good. So please stop hiring the McKinseys of the world and start listening to the smart people who work for you and know your product.
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